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Service and Product Solutions for Circular Airline Systems
Airbus X Delta Airlines
SPONSORED PROJECT
PRODUCT
SERVICE DESIGN
UX RESEARCH
January 2025 - May 2025. I Atlanta, Georgia
PROJECT OVERVIEW
As part of the Airbus-led SESAME (Sustainable, Efficient, Safe Air Travel by Management and Engineering) initiative, my team was selected to partner with Delta Air Lines to investigate efficiency and sustainability opportunities within international catering operations. I explored how UX design, product design, and design research can improve experiences within Delta Air Lines’s international catering systems. The focus was on applying product thinking, systems thinking, and service design methodologies to identify opportunities for data-driven, digital, sustainable, and passenger-centered innovation.
BUSINESS IMPACT
Prepared a clear, actionable plan alongside a product solution to enhance Delta’s overall circularity in international catering operations, supporting long-term sustainability and operational efficiency goals.
Due to NDA restrictions, business impact cannot be discussed :(
PROJECT GOAL
PROJECT ROLE
The overarching goal was to support Delta Air Lines in advancing its commitment to achieve net-zero carbon emissions across operations by 2050. Due to NDA restrictions, the exact challenge cannot be disclosed.
Product Designer & Service Design Researcher, Project Manager — Led my team, Berkeley Chandler and Qun Liu, to design research, coordinated cross-functional collaboration, and guided the end-to-end design process from discovery to concept development.
This project contains confidential details.
Please contact me: irenejacobwork@gmail.com if you want to find out more!
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